CPL
The Canadian Premier League is the top-tier professional soccer league in Canada, established in 2019 to develop and promote the sport at a national level. The league features clubs from across the country, providing a platform for Canadian players, coaches, and fans to engage with the game domestically. Its mission is to grow Canadian soccer, strengthen local talent, and build a sustainable football culture that reflects the country’s diversity and passion. Through its competitive structure and community-driven approach, the CPL aims to inspire the next generation of players and elevate Canada’s presence on the global soccer stage.
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Designing the Website and App
For the Canadian Premier League project, I led the full design process for both the website and mobile app, crafting a cohesive digital experience that celebrates the league’s identity and connects fans across the country. The journey began with a validation workshop to align with the client on business objectives, user expectations, and overall vision. From there, I developed the information architecture, defining a clear and logical structure to support intuitive navigation and content discovery. I then created wireframes to map out user flows and interactions, followed by the UI design, which translated the league’s energy and national pride into a bold, engaging visual system. The process concluded with interactive prototypes for both platforms to validate usability and guide development. Throughout the entire project, I worked in close collaboration with the client, maintaining strong synergy with the project manager, product owner and developers, ensuring every design decision was user-centered, feasible, and consistent from concept to launch.
