Liv Golf
LIV Golf is a global professional golf organization that aims to reinvent the sport through a more dynamic and engaging format. Launched in 2022, it introduces a modern approach to golf with team-based competitions, shorter events, and a focus on entertainment and fan experience. By combining high-level athletic performance with innovative digital experiences, LIV Golf seeks to attract a broader, younger audience while redefining how golf is played, watched, and celebrated worldwide.
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Designing the Website and App
For this project, I oversaw the entire design process from initial concept to final delivery of both the website and mobile app. The project began with a validation workshop aimed at aligning goals, understanding user needs, and defining the core value proposition. From there, I developed the information architecture to establish a clear and intuitive navigation structure, followed by the creation of wireframes that mapped out the user flows and interactions. Once validated, I moved on to the UI design, crafting a cohesive visual identity that reflected the brand’s tone and ensured consistency across digital touchpoints. The process culminated in an interactive prototype of both the website and the app, which guided the subsequent development phase. Throughout the entire journey, there was close collaboration with the client, as well as a strong synergy with the project manager, product owners and developers, ensuring that design decisions were both user-centered and technically feasible.
