WSL
Officially known as the Barclays Women’s Super League, WSL is the top tier of women’s football in England. Established by The Football Association (FA) in 2011, it represents the highest level of competition for female footballers in the country. The league features professional clubs such as Chelsea, Arsenal, and Manchester United, bringing together some of the best players from around the world. The WSL has played a crucial role in raising the profile of women’s football, promoting professionalism, equality, and visibility in the sport, and inspiring a new generation of players and fans across the globe.
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Designing the Website and App
For this project, I managed the complete design process for both the website and mobile app, creating a unified and engaging digital experience that reflects the league’s dynamic spirit. The process began with a validation workshop aimed at defining goals, understanding user needs, and aligning the design direction with the client’s vision. I then developed the information architecture, establishing a clear and intuitive structure for content and navigation. This was followed by the creation of wireframes to define the user flows and core interactions, and later by the UI design, where the league’s strong identity and energy were translated into a modern, accessible visual language. The project culminated with interactive prototypes for both the site and the app, ensuring a seamless handoff to development. Throughout every phase, I worked in close collaboration with the client, as well as maintaining strong synergy with the PM, PO and development team, ensuring design consistency, feasibility, and a smooth implementation process.
